Media Relations & Communication Strategy

Work with the team to frame the campaign, develop talking points and create a compelling narrative that counters the oppositions frame and builds public support.
Develop materials that contain our frame including press releases, press kits, strategic op-eds, brochures, banners and fliers.
Organize press conferences/public actions and serve as spokesperson in front of media outlets to deliver our message in a professional and positive manner.
Cultivate a relationship with journalists and media outlets to accentuate the positives of your industry/business or cause.
Establish a presence in Social Media platforms through original video content to deliver your message and provide a rapid response to those opposing your industry/business or cause.